It is not “new news” that linear TV viewership continues to decline and fragment due to changing consumer behaviour, creating both cost and reach challenges on one of marketers’ most loved channels. This is not even considering the challenging multimedia landscape which audio competes against. There are more moments than ever before to reach your consumer via audio, whether that’s audio’s bread and butter – in the car, at home or on radio – or new technology-driven options such as streaming whilst on the move, listening to downloaded podcasts or music whilst travelling, or using your voice-activated device at home. The fragmentation of audio has not decreased its reach, with 90.6% of UK adults tuning into audio each week ( IPA Touchpoints 2019). It is an industry full of talent, utilising tech to the best ability to deliver better products and content for the customer. This, as well as consistent, insight-driven tech innovation and an increase in devices to listen to audio, means that audio is now truly unmissable. The openness, diversity and low-cost entry point for audio has resulted in many years of continuous, unrivalled talent. Voice will be key to its next phase of growth.Ģ019 was the year audio became unavoidable, to both the consumer and the advertiser.
You will need to choose which accounts and/or plans to assign to the user.Brands have only skimmed the surface of the true potential of audio media, argues Flora Williams Connections Planning Business Director at OMD UK. Note: Before you start to add a new user, make sure you have his or her user ID and email address. Administrator: The Billing Center supports multiple administrators, each of whom have full control over accounts and users.Manager: This user acts as an administrator for specific accounts or plans, including assigning new users, adding payment information, paying invoices, and disputing charges.View, Pay, and Dispute: This user can add payment information to their wallet, pay invoices, and dispute charges.
You can add and remove users from the Manage Users page under Administration. Make sure you have an invoice for the account you wish to add from the previous 45 days. From the My Accounts page under Administration, you can select Add Account to start the process.
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